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Verizon Advertises Speed of Broadband…Delivers Movie After 24 Hours?!

10 05 2007

Action Hero


R/GA just finished work on their newest Verizon Broadband project Action Hero. In it, you can upload a picture of yourself and direct your own movie from a series of choices. Unlike most Oddcast picture uploads (like Elf Yourself), however, your picture is turned into a 3D map and you actually look like you belong in the CGI film. Wow…cool. There is no doubt in my mind that R/GA will win many an award for this work.

Then what’s my issue? The site and strategy are clearly about the SPEED of Verizon Broadband. And I get my movie until 24 hours from now. Wait, what?! I expect things immediately when im surfing my interwebs - not 24 hours from now!! Their explanation? It usually takes months for a Hollywood production to render a film - and that’s great for a Hollywood production, but the metaphor doesn’t work for the ‘give it to me now’ Internet culture. By the time I get this movie I won’t care anymore - I’ll have already surfed to dozens of other sites and forgotten about how ’speedy’ Verizon Broadband is. All I’ll remember is that it took forever.

UPDATE: Half an hour after I completed my film, I was sent an email saying it was ready. I don’t know why they said 24 hours, and it certainly turned me off, but this gets my seal of approval.

Me as an Action Hero

Date : 10 May 2007 at 11:52
Comments : 22 Comments »
Categories : interactive, rant

New Look, and Where Have I Been?

7 05 2007

Hope you all enjoy the new, fancier jasonpickar.com

Where have I been, you may ask? I’ve been helping my brother with his new endeavor: The Monkey Goes. Soon it will be filled with loads of video and other humorous content.

As for this site…updates will be coming a little less often. Keep your eyes peeled, though. This blog is not dead.

Date : 7 May 2007 at 11:41
Comments : 551 Comments »
Categories : Uncategorized